Optimise the video’s title as if it were an article headline - make sure the main keyword appears early in the title

Google cannot crawl standalone video content, so it is necessary to add textual content for Google to understand

When creating videos, write a few lines (minimum 30 words) of descriptive content that Google can latch onto

Make sure the video alt tag is populated with a short, accurate description of the video content

Ideally full captions or transcripts for the video content would also be available in the HTML of the video page

Add internal links from the new video to other relevant https://news.sky.com/ pages using semantically related anchor text

Add internal links from other relevant https://news.sky.com/ pages to the new video using semantically related anchor text

If no good opportunities for anchor text exist, create internal links using Related: [article title] in a contextually relevant place, preferably high up on the page

Where video content is supported by a larger story, Google recognises the textual content and ranks the page accordingly