Article Checklist

• Does the article headline start with the main keyword?

• Is the article headline between 55-100 characters long?

• Is the standfirst between 260 and 400 characters?

• Is the meta description the same as the first sentence of the standfirst and a minimum of 115 characters?

• Are there at least 2 exact matches for the main keyword in the body of the article?

• Is the article word count over 600?

• Are there any linking opportunities from the new article to other relevant https://news.sky.com/ pages using semantically related anchor text?

• Are there any linking opportunities from other relevant https://news.sky.com/ pages to the new article using semantically related anchor text?

• If no good opportunities for anchor text exist, have you created internal links using Related: [article title] in a contextually relevant place, preferably high up in the article?

• Are there any linking opportunities to relevant external websites?

• Does the article have a minimum of 2 relevant tags?

• Has the article been posted to social media channels?